How to implement Inbound Marketing in your B2B company?

[Ehsanuls55]

If you are considering implementing inbound marketing in your B2B company, you will find yourself with a sea of ​​information to analyze. Methodologies, tools, webinars, success stories, templates. There is everything!

And it is very likely that, among so much information, you end up a little dizzy.

There are 4 key things you need to do to move forward with your inbound marketing strategy:

1- A lead management strategy

2- A content strategy

3- A distribution strategy

4- Technology

Let's analyze each one of them!

Lead management strategy
Lead management strategy involves defining “how” you are going to get leads into your marketing coo email list system (lead generation), so that you can then cultivate a relationship with them and nurture them with content (lead nurturing) in order to classify them according to scoring criteria (lead scoring).

This strategic definition must answer these questions:

Who is our ideal client?
Who are our buyer personas?
How are we going to attract leads?
How are we going to encourage these leads to become interested in our content?
How are we going to maintain that interest long enough to get to know that lead better and achieve greater closeness and trust towards our brand and our products?
How do we know which leads are right for our company and which aren't?