What has worked best for us in SEO for B2B companies? Tips from Pragmativa

[Ehsanuls55]

As with any marketing action, each company is a different case. However, there are general conclusions that we have reached after much research, learning and relearning. But this definitely never hurts:

Create content clusters, insist and persist with topics that, in addition to having a good search volume, are not very competitive: the famous long tail keywords. Tip: There are tools like Semrush or Moz that have free versions and allow you to do some daily/monthly keyword searches with their volumes and difficulty percentage.
Finally, we want to emphasize the importance of having a conversion-oriented website, because there's no point in optimizing your keywords and content to increase organic traffic and make it easy for your potential prospects to find you on Google. What happens if they come to your site and can't quickly find the information they're looking for, or it's not easy to get in touch with you? They'll go look for your competition! :O
Addressing the same topic from multiple points of view in different blog posts (nowadays, it is not enough to create landing pages for products or services). Group them into categories and if you want to go further, create pillar pages.
Use variations of your business keywords to generate content around your business, answering founder email list the most frequently asked questions by prospects. You can find inspiration in Google's Related Questions section or Answer the Public .
And the last tip is that you should keep yourself informed about algorithm changes. SEO has become so important that it even makes the news! So when you see: Google updated its algorithm, take a look and think about how this could impact you.
Finally, we want to emphasize the importance of having a conversion-oriented website, because there's no point in optimizing your keywords and content to increase organic traffic and make it easy for your potential prospects to find you on Google. What happens if they come to your site and can't quickly find the information they're looking for, or it's not easy to get in touch with you? They'll go look for your competition! :O

At Pragmática we are experts in digital marketing for B2B businesses and we can help you optimize your inbound and outbound strategies. Contact us !