How to Collect Customer Reviews on WhatsApp

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Customer reviews on WhatsApp can increase your conversions even when selling through
third-party marketplaces by having a positive customer rating. The one common indicator that could impact
your business across industries is customer reviews. With the reach of WhatsApp, you can reach more customers
and solicit their feedback on your products and services.


Among all notifications, follow-up notifications have the highest engagement rate.
With a platform like WhatsApp, the usability and accessibility allow for a significantly higher click-through rate.
You can get a better response to review and survey requests if the engagement rate is higher
with your push notifications.

For two reasons, customer reviews on WhatsApp can be collected by
businesses:

Manages a large database

Produce high interactivity

1. WhatsApp manages a larger database
WhatsApp’s daily active users (DUA) have grown by 4% since January 2021.
The platform currently has over 2.4 billion users. That’s 30% of the total population, according to
Perspective.

Additionally, WhatsApp is the third most popular platform, with only a few thousand users,
behind YouTube and Facebook, respectively.

This indicates that most users are more accustomed and comfortable with using the
platform to provide feedback. 68% of users agree that WhatsApp is the easiest way to contact businesses.

Additionally, users are more likely to respond to messages sent via WhatsApp than
emails or phone calls due to the app’s widespread use. The majority of businesses claim that their
communications have a 99% open rate and a 40% response rate.

2. Produce high interactivity
However, WhatsApp's "instant messaging" feature might be the most intriguing aspect
of the app.

With this feature, users can communicate with each other in real-time through
audio and video calls, sending messages, and sharing files. This implies that users can communicate
efficiently and conveniently with each other regardless of their location or time zone.

For a better understanding, consider that daily voice and video calls on WhatsApp
total more than two billion minutes and more than 100 billion messages are sent. This astonishing sum demonstrates the
degree of user interaction.

Now it’s all about improving the interaction between businesses and their customers.
According to reports, WhatsApp sends around 175 million messages to business accounts every day, and more.
individuals want to do it.

It’s no surprise, then, that businesses are using WhatsApp to help them
better serve their customers. Even if their number isn’t saved on the customer’s phone, businesses can use
WhatsApp to send direct messages to customers and get real-time feedback.

All of these elements, when done correctly, can increase customer satisfaction and loyalty because
customers feel heard and taken seriously. In terms of favorites, you probably won’t be surprised to learn that the
majority of users say WhatsApp is their “favorite” social networking site.

How to Collect Customer Feedback on WhatsApp
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1. Create a WhatsApp account
Ideally, you should create a WhatsApp Business account rather than a standard WhatsApp account.
Making it easier for small and medium-sized businesses to communicate with their customers,
WhatsApp Business is an addition to your “regular” WhatsApp account.


Here's how to set it up:

Install the app from the Google Play Store or Apple Store .

Read the terms of use when
opening the app.

Choose your nation from
drop-down menu.

Next to the corresponding country
code, enter your phone number.

Tap “Done,” then tap “OK,” and
WhatsApp will contact you via phone or SMS costa rica email list with a 6-digit verification code to confirm the phone
.

If successful, WhatsApp will ask for
permission to access your contacts and photos. Click “Allow”.

Then, provide your business name,
category and profile picture to create your account.

You can access more features
with a WhatsApp Business account by selecting “Settings” on an iOS device or Android device.