Offer product collections on Shopify

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Collections in Shopify are groups of products that are typically spread across multiple categories. Creating collections can increase conversions by shortening the journey users have to take to find relevant products.

But collections also have many benefits for your SEO. Search algorithms look at semantic connections to create a clear picture of your product listing. Using relevant keywords in your groups helps the algorithms understand your website more easily. Thanks to the internal traffic this generates, you'll increase your chances of increasing your ranking in the results pages.

Remove duplicate pages and optimize canonical links
One of the most critical issues facing SEO on Spotify is page duplication. Shopify can duplicate your product and pagination pages.

Reducing these duplications is crucial to improving SEO on Shopify. When indexing a page, search vp audit email list algorithms must determine which version is the canonical version (i.e. the one to be indexed). If there are duplications, you risk the search engine indexing the wrong version and make it harder for the algorithms to understand the structure of your page.

To mitigate this issue, your Shopify store developer should work with canonical URLs and optimize the structure of the website URLs.

Speed ​​up the loading of your Shopify store
A few seconds too long can cause customers to leave. Slow loading times increase bounce rates and negatively affect search engine algorithm indicators. Google takes into account the results that a website obtains in the dreaded Core Web Vitals , so keep an eye on them and improve the results as much as possible!

To make your Shopify store load faster, uninstall unnecessary plugins. There are hundreds of plugins that can improve your store in different ways, but installing too many will increase loading times and slow down your website.

It also applies general improvements such as reducing redirects, compressing and using appropriate web image formats , and minifying JavaScript and CSS.

Research keywords for your business
Finding the best keywords in eCommerce has the difficulty that you are competing for many different products, each with several keywords. However, the principles are the same.

Use tools like Google Keyword Planner, Google Search Console, or UberSuggest to identify which keywords are most relevant to your audience.

Create several types of long-tail keywords and variations and avoid generic keywords. Don't forget to look at which keywords perform best in your posts.

Remember that what matters most is the amount of conversions your keywords generate, not the volume of traffic alone.