Defining the type of magnet you will use Digital magnets

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Therefore, use baits to attract, that is, as funnel-type content, but also think about the other steps. Create other content and middle-of-funnel touchpoints, to make these people know your business better. In addition, also plan bottom-of-the-funnel actions, that is, those that will direct leads to purchase.

can vary according to the audience, the market, the subject and chinese overseas europe number user list even the brand's tone of voice. For example, a company that has a more fun and light approach can focus on a quiz and be very successful doing so. A company that sells more complex services and communicates with a more serious audience should focus on more educational materials.

In these cases, e-books and webinars are educational, in-depth and perfectly serve the audience. Creating a good landing page The landing page is a fundamental and strategic element when considering a digital magnet. It is on this page that the content is offered, in an attractive and engaging way. Thanks to the copywriting technique, it is easier to present the offer to the user and convince them that it is a good idea to download the material.