Users were offered to look at an image full of candies and find a pretzel among them. The game went viral and attracted thousands of new customers. Puzzle game idea (Source: M&M’s) Result: , “like” the M&M’s Facebook account. , comments. , shared. Target: Wish List App for Sharing Gift Ideas One of the world's most recognized retailers launched a kids-oriented campaign to help customers create interactive wish lists and share gift ideas.
The game took place in a toy factory, where belarus telegram number list players had to choose the products they wanted, drag and drop them to their wish lists, and send them to Santa. Gamified wish list to share gift ideas (Source: Target) Result: , downloads; million visits to the company's website; More than , wish lists created. Nike+ FuelBand: Progress Tracker to Engage Users The main idea of this campaign was to help users stay fit and allow them to monitor their progress in a fun and engaging way.
Nike+ FuelBand, an activity tracker, allowed participants to compete against each other and monitor their progress toward their fitness goals. Users received rewards for their achievements in the form of bonus points and badges, which generated immediate trust and motivated them to share their results on social networks, increasing the brand's online presence. Gamification idea to motivate and engage users (Source: Nike+ FuelBand) Result: millions of participants; The company collected extensive user data to improve and personalize its products and services.