(Thanks, Google.) Luckily, the engineers at usa consumer email database Leadfeeder were already building something that didn't rely on GA, and we were able to launch our next-level IP matching tracker just a few days later. And then, COVID. Most of our team works remotely, so that didn't directly impact how we work. But, it did change where people work — which is one way we figure out who visits your website.
The core of Leadfeeder by Dealfront is our tracker, which traces the IP addresses of site visitors to identify the companies the site visitors work at. So, how do we know who people are when they aren't working from their office? First, let's talk about how the Leadfeeder tracker works, then we'll cover how it's still able to track the companies that visit your website — even when people are no longer working from their office.