Even a short number does not always help. But a readable symbolic name will always and everywhere "shoot".
Firstly, you get greater recognition, and secondly, you increase open rates, since the client immediately sees the sender and understands what the conversation will be about.
The name must be rented from each individual mobile phone provider (at least Megafon and MTS require such payment), so it is best to use a comprehensive service to register a single name with everyone at once.
Stick to the schedule
Nobody likes too much advertising. For example, if you use targeted mailing services, you will see a limitation - no more than 2 messages per month.
It is clear that service and transactional SMS can be sent at least every minute. But if you do not want to ruin your reputation, advertising SMS should be sent as rarely as possible and only on significant occasions. For example, on the eve of upcoming holidays, as part of marketing campaigns or other events, etc.
In order not to forget anything, you can connect (activate) the trigger functionality, when SMS sending will be carried out upon the occurrence of a specified event: date, user action, etc.
Use segmentation and personalization
As with many other types of mailings, when sending SMS, you can use the insertion of a name or other personal data. But here you should not overdo it, so as not to scare off the client.
In order for mailings to be as effective as possible, you need to take lebanon phone number data into account the interests of the target audience. And that is why clients need to be divided into segments and categories: gender, age, income, preferences, etc.
Division into groups can be organized using special landing pages and lead magnets, as well as using data from end-to-end analytics services.
Analyze your work and performance
What will help you understand how well you are moving and where? Of course, data from metrics and performance indicators ( more about KPI ).
At a minimum, you need to track the percentage of opens and bounces. At a maximum, you can calculate sales and more complex metrics.
Their analysis will allow you to adjust further actions and the overall marketing strategy in a timely manner.
Don't forget to clean your database of inactive contacts and grow your audience.
If you have any doubts about the correctness of your wording or other
mailing parameters – conduct split (A/B) testing.