Mailing List — Myths and Truths

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Having a mailing list should be a priority for companies that work with marketing actions and strategies. This is because emails are a fundamental step in their positive progress, especially when we talk about nurturing and obtaining leads.

However, even though it is something that is widely explored by the market, there are some doubts and even incorrect details about mailings, which must be resolved to avoid failures in the actions.

Want to understand more? Check out this article we lithuania number dataset with some myths and truths about this concept.

Emails are no longer a good way to contact us
Some people say that email is a form of contact that is practically dead, which would completely invalidate the importance of a correct and effective mailing list. However, what we see most of the time is the opposite.

The click and open rate for email marketing is significant, and this becomes even clearer when taking into account the measurable results of an inbound marketing strategy, for example.

Many leads become customers through automated nurturing flows, consisting of emails and content packed with useful information.

Email may seem like an ineffective form of contact in certain cases, but this is usually due to how and with what quality the content is being offered, from the subject to the material itself.

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Mailing list does not need organization or segmentation
Another common thought, which is also a myth related to sending emails, is the notion that the more you send, the more results you will get. But it doesn’t quite work that way.

Think about it like you pay per number of emails, right? Okay. Now think about it: how many people on your mailing list actually have a chance to read and pay attention to the content that will be sent? All of them? Probably not.

In view of this, it is important to clean , classify and segment your email base, not only for post-sales actions , but also to better select who will receive certain content and offers and ensure greater possibilities of gains for a positive ROI.

In other words: if you paid for 50,000 emails, don't send them to 50,000 contacts. Segment your email and, if necessary, reduce the number. This way, you'll pay less and increase your profitability in the long run.