just coincided with the date

[hasinam2206]

But the situation is completely different with monitoring and alerts on key indicators: the number of transactions, revenue, conversion rate, registrations... If something happened during the emergency period, you need to find out about it as soon as possible and fix it. Black Friday comes once a year, many customers are waiting for these discounts and are ready to spend their money if not with you, then with your competitors, so every sale is important.

If you use BigQuery, activate streaming korea telegram with GA4 to quickly receive data. This will allow you to react quickly if something goes wrong, because losses during these days are not compensated. There are many options for setting up such notifications. Here is an example of one of them, which is sent to my clients in Telegram or Slack (it of writing the material, which once again highlights the relevance of such monitoring).



Make all changes and checks in advance Many, especially large companies, have a practice called “code freeze” — a period of time before important events, all releases of new features or changes to systems are stopped to avoid potential problems. And they use it for a reason. I think there’s no need to explain it in detail.