This list will also be extremely useful later down the line when it comes to updating your brand (see Step 6 in the rebranding process below).
What does rebranding involve and which approach should you choose?
A rebrand can take a considerable amount of time and resources, so it’s important to get it right from the outset. Choosing the right rebrand approach is therefore crucial.
Copy refresh – quite often, changing the myanmar rcs data words on your marketing materials is one of the easiest tweaks to make to your branding (especially on digital platforms like your website). Simple things, like swapping negative phrases for positive ones, can have a big difference on how people perceive your brand
Visual refresh – this involves updating visual parts of your brand without changing the core aspects such as colours or fonts, etc. Similar to copy, photos and images can very easily be changed. For example, you might decide to add pictures of people to your website make your club look more welcoming
Visual rebrand – this is suitable when you don’t need a complete rebrand, but things need to be tweaked. It allows you to keep the core aspects of your brand but add something fresh and new. For example, you might create a new logo, colour palette, and visual identity but your name and values stay the same
Complete brand overhaul – this involves changing every aspect of your existing brand. From your name, logo, tone of voice, mission and much more, it’ll create a new brand identity. This is the most time-intensive approach, and will need careful planning to ensure everything is updated
rebrand your club tips
Monzo, the online bank, avoid using formal words so the brand sounds friendly (you can read more about this in Monzo’s tone of voice guidelines). Copy changes like this are a quick and easy update to make to your brand.