More performance through AI ads from Google

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The end of Google Discovery Ads is near. In June, Google introduced AI-driven Demand Gen campaigns, which use relevant, immersive advertising in a visual context to increase purchase interest and conversions.

Discovery campaigns are now to be switched to Demand Gen by November 2023. Historical data will be transferred.

The new Demand Gen campaigns are designed to perform better than Discovery ads because they are specifically tailored to the needs of advertisers in social media marketing :

Multiple ad formats can be integrated into a single, overarching campaign , including both video and various image formats.
New ad previews allow you to view your ads on different surfaces
In order to display ads for users with similar attributes as existing austria telegram screening customers, lookalike segments are used: Based on the source data provided about who has already interacted with the company, the intentions and interests of the target group are determined and can then be taken into account when targeting the campaign.
Depending on the objective, the campaign can be optimized for conversions or other bidding strategies such as “Maximize Clicks” .
A/B testing: This testing function allows you to optimize the placement of the campaign and find the ideal mix.
Testers of the beta version can already convert their Google Discovery campaigns into Demand Gen Ads and test the new features - from October 2023 this will be possible for all Google Ads users: You will then be able to convert your Discovery campaigns into Demand Gen campaigns via your account management. In November, Google will launch automatic "upgrades" for all remaining Discovery campaigns to turn them into Demand Gen Ads.

Google Ads and social media are new to you, but you want to finally make your company visible through advertising? Then contact us! We will talk to you about the options that suit you and your company!