Using AI for Real-Time Lead Qualification

[shishir.seoexpert1]

How are traditional Chinese media outlets using Douyin? According to LiuYu, most major media companies, such as CCTV, the main state-run television network, have already opened accounts on the platform.

While Douyin is far from being the go-to social gambling data brazil network in China for communicating with the public, Zhao emphasizes that it remains a “great complement” to platforms like WeChat or Weibo, China’s Twitter. “Douyin has changed what people expect from social media communication. WeChat or Weibo are still very text- and photo-oriented. Video is a simpler and more immediate form, so they are trying to catch up with short videos. But people are already used to using Douyin.”

A booming format

In 2019, China's short video industry had 857 million users, and researchers estimate that Chinese netizens will spend more time watching short videos than long-form content in the future . While Douyin remains the dominant short video platform, Kuaishou, the second most popular platform with 200 million active users, is trying to break through. Together, these two platforms account for 54.2% of China's short video app market. Together with other platforms like Xigua Video and Huoshan Video, a thriving industry is emerging.