Using Certifications to Build Trust in Professional Services

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Publishers will also opt for alliance strategies to capitalize on the benefits of common platforms in terms of tech, data and ad tech . Coming soon, product partnerships also in order to offer quality offers adapted to uses: social networks and audio market.

On the reader market side , the flexible gambling data philippines paywall model, a model inspired by Anglo-Saxon countries, is the new norm. Media outlets are switching to freemium for major news events . Most have developed a membership system offering the possibility of extending the experience to tailor-made services : conferences or VIP events.

During election periods, media professionals will have to deal with coordinated disinformation campaigns from politicians and other supporters. They will have to pay particular attention to closed Facebook and Whatsapp groups, which will be widely used by fake news spreaders.

Social platforms will launch their "media offer" of selected and verified news. Will this strategy pay off? Reuters researchers consider that the user experience in terms of news on social networks is more of an "incident along the way" than a deliberate desire to go and get information on these platforms. Changing this user behavior will surely prove difficult.

Know your users and innovate

Professionals must be patient and accept that the paradigm has changed. The heyday of broadcasting and print media is over. Those who want to defend quality journalism still have the opportunity to do so. Levers for action are possible provided that they surround themselves well and work within multidisciplinary teams.