Can you attract customers with Google My Business ?

[ishanijerin1]

In conclusion, businesses with physical stores such as restaurants, beauty salons, and osteopathic clinics are able to attract customers.

The reason is that by using Google My Business, your company's store information can be posted on Google, which many users use for searches, including on Google Maps.

This allows you to raise awareness of your store's information among interested users, making it easier to entice them to visit.

First, let's take a quick look at what Google My Business is.



As shown in the image above, by entering the "area name" + "keyword" in the search box, Google Maps and Google My Business will be displayed.


This method of searching by "area name" + "keyword" is called local search .

When you do a local search, Google Maps and media directors email database Google My Business will appear.

First, let's look at the pros and cons of using Google My Business.


The pros and cons of using Google My Business to attract customers


We explain the advantages and disadvantages of Google My Business.

Before you start using it, be sure to understand what it can achieve and what you should be careful of.


merit

You can basically attract customers for free
Reach users who use Google search
Announcement of campaigns and events
Create a website to attract customers
You can analyze how many people are gathering.


You can basically attract customers for free

The basic functions of Google My Business, which we will explain in detail later, are free to use.

In addition, the basic functions alone can be used to their full potential to attract customers.

Therefore, we recommend that you first use Google My Business for free, and then use the paid features if you want to attract more customers.


A paid feature is "Indoor View," which allows users to get a 360° view of the store, providing more detailed information about the store.


Reach users who use Google search

It is said that Google accounts for approximately 80% of search services used in Japan.

In addition, nowadays, most users search for phrases such as "service name/area" in the Google search box before visiting a store.

In this way, if you are registered with Google My Business, when a user searches before visiting your store, relevant business information such as the business name, address, and opening hours will be displayed in the search results.


In addition, it is said that approximately 74% of local users check information such as the company name, location, and business hours by searching before visiting a store, so it can be said to be extremely effective in raising awareness before visiting a store.


Announcement of campaigns and events

A feature of Google My Business is that you can post announcements for campaigns and events.

This allows for timely communication, so you can post information you want to promote and use it to attract customers for a limited period of time.



Create a website to attract customers

You can create a simple website using Google My Business.

It's easy to create, and anyone can get started right away, even if they don't have a website.


You can analyze how many people are gathering.

Google My Business has an "Insights" feature that allows you to see how many times users have searched for your business and made inquiries.



Disadvantages

Possibility of negative reviews
Store information needs to be updated frequently
There are rare cases where photos are not displayed properly.

Possibility of negative reviews

Some malicious users may make negative posts or inappropriate comments.


In this case, you can either respond politely or ask Google to remove it.

Reference: ~ How to request the removal of bad reviews posted on Google My Business and how to deal with them? ~



Store information needs to be updated frequently

If there are reviews, you can respond quickly and update your photos to make your business more visible in searches.

Therefore, we recommend updating it more frequently.

However, depending on the company, it may be difficult to check constantly, so we recommend updating and reviewing the information at least once a month.


If there is a lot of competition, your site will likely get lost in the crowd.

Since Google My Business is free for anyone to use, there is naturally a lot of competition.

As a result, it may be difficult for your company's store information to appear in a search, so you will need to take measures to ensure that it appears at the top of results.