How to Use Strategic Alliances to Access New Market Segments

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In short, measurements are an instrument of power that makes complex calculations invisible, giving a certain vision of reality that would not be questionable. In two words: black boxes.

Who is behind these metrics?

So be careful who provides these figures: they gambling data japan may not have the interests of journalists in mind. A reliance on these actors and their fickle algorithms can be risky, as the case of Facebook's pivot-to-video showed.

In 2015, Facebook declared that it favored video content on its platform, since video ads sold for more money. Some media outlets then "pivoted" their strategy toward video, even if it meant getting rid of many text journalists.

A year later, Facebook admits that it inflated its metrics by up to 900%, and that 3 seconds is enough to count as a view. Too late for media outlets that have changed their business model based on these metrics, like Mashable, Vox and Vice, whose losses are heavy.