Why is SEO important for the IT niche?

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How often have you heard the expression “SEO is dying”? We’re sure that every marketer has encountered this kind of thinking from clients at least once. But in 2023, SEO remains an important part of finding new clients, increasing traffic, and popularizing a brand.

IT companies are no vietnam cell phone number list exception, but on the contrary, require more attention from specialists. There is an opinion that SEO in IT is ineffective due to fierce competition and high cost of attracting a client. We will refute this fact and say that SEO in the IT niche works effectively if you have a clear strategy and a little patience.

Content:

What is SEO strategy?



SEO strategy for an IT company website

Step 1: Define goals and KPIs
Step 2: Research and collect keywords
Step 3: Develop a content plan
Step 4: Building Link Mass
Step 5: Technical Optimization
Step 6: Evaluate and re-optimize
Conclusions

SEO strategy for IT website

Read also : How to Search (and Find) Google Search Queries to Create Traffic Content?


What is SEO strategy?
An SEO strategy is the process of planning and implementing steps to improve your ranking in organic search engines. That is, it helps you maximize your chances of getting more organic traffic. Having a strategy not only helps you create useful content, but also ensures that you are creating content that people are actually looking for.

Today, Google is one of the main ways to search for information, to discover new brands, products and services. Therefore, search engines are an important aspect of users' daily lives.

According to statistics, Google processes an average of over 40,000 search queries every second worldwide. That's over 3.5 billion search queries per day and 1.2 trillion per year. For comparison, in 1998 (the year Google was founded), the number of search queries was 10,000 per day. Over the years, the search results page has changed and improved significantly. Users can get "rich" and interactive results, from featured snippets to embedded Google Maps results.

This proves that SEO remains an important element for any sphere in the modern world and an effective way to attract consumers among a large number of competitors in the market.

SEO strategy for IT website

Read also : Is There a Difference in SEO for Ukrainian and Foreign Websites? The Whole Truth About Search Engine Optimization


Why is SEO important for an IT niche website?
SEO optimization is needed to rank search queries relevant to products and services and the IT sector.

It should be noted that the IT niche has its own specifics:

Firstly, most competitors in IT are aware of the technicalities of SEO and already have a strong online presence. The competition is high and tough;
Secondly, potential clients of IT companies are tech-savvy. Most buyers are well versed in the topic, have an idea or experience of how everything works. They expect more from the website of IT companies than from a simple "ordinary" resource. At the same time, they are more likely to click on regular search results instead of paid advertising on Google. Therefore, SEO will be very useful here.
It is important to understand that SEO strategy is not just filling the text with keywords. This method began to die out since the release of the firstGoogle Panda updates in 2011. Subsequently, in 2012, the practicecontinued updating Penguinthrough even more drastic means of influence. Since then, 10 years have passed and in 2023, SEO strategy goes far beyond tricking the search engine.

A fairly common misconception, especially among IT companies, is that they perceive search engine optimization for IT as a way to “beat” Google. We recommend building partnerships with Google, where the task of SEO is to align the online presence (website, content, social networks) of the company with the goals of Google and other search engines.

HowGoogle itself claims, its main goal is to create the best search engine that can offer the most relevant, reliable, accessible, and useful results to people who search. After all, SEO is about human audiences, not search engine algorithms. So there needs to be a perfect match between what your SEO efforts are and what Google sees as the search engine of the future.

Another goal of Google is to help you succeed. The search engine encourages and helps you to rise in the ranking if your site is really high-quality, authoritative and interesting to consumers.



SEO strategy for an IT company website
If we have convinced you that SEO still exists and works, let's move on to developing a strategy for an IT company's website.

Step 1: Define goals and KPIs
SEO strategy for IT

Read also : Decomposition of goals: why modern business needs it and how this technique will help in achieving results
Search engine rankings are not the end goal of SEO, but rather a means to an end. An SEO strategy includes several general goals, including:

Increase organic traffic;
Generating leads, not just “traffic for the sake of traffic”;
Improving the company's online presence to increase brand awareness and trust;
Optimizing content that provides useful information and answers specific customer questions provides a solution to the "pain points." It is an effective tool for building ongoing interactions with potential customers.
Online reputation management. For example, you can prevent negative reviews from increasing your brand keyword rankings.
Important! It is better to define specific and clear goals, such as increasing traffic by x%, increasing the number of potential clients by x%, etc. We recommend setting realistic indicators that can be easily measured. No abstract numbers!

You can also focus on just one goal, or choose several that are most relevant to you at the moment.

Next, ask yourself how you will achieve your goal. For example, should you develop new content for your audience to increase organic traffic? Create new landing pages, or do you need a new website altogether?

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Step 2: Research and collect keywords
The core of any SEO strategy for an IT company's website revolves around keywords. Collecting the semantic core (SC) remains one of the most important steps in developing a search engine optimization strategy. But we need to develop a different approach than "meaningless" keyword stuffing.

To do this you need:

identify and understand the target audience;
conduct market research and create a buyer profile;
determine the search intent of the consumer, since it is the intent that prompts the user to enter a search query.
For keyword research, use the tools available to find popular keywords and topics within your budget. Services like SEMRush,Ahrefs,SpyFuetc.

The Webpromo editorial team recommends a useful article on a current topicCollect semantics and not grow old

Next, create a list of keywords and categorize them by SEO goals, user intent, and priority.

SEO strategy for the website

Read also : TOP 100 Popular Keywords in Google in 2023 in the World
Step 3: Develop a content plan
As we have seen, in 2023 there will be no other way for IT companies to achieve SEO than high-quality, relevant content that is valuable to the audience. How to develop an effective content plan?

Determine who will be involved in the development process - assemble a team that will participate in content preparation (copywriters, designers, etc.)
Create a list of topics based on the keywords you have selected. If you already have published materials, you can update and update them.
Determine the publication channels and ways of disseminating information. This could be a blog, social networks, YouTube, email newsletter, etc.
Determine when and how often you will publish content.
Create a detailed plan (in Excel, for example) that will help you complete tasks and move towards your goal effectively.
Adjust the plan based on the SEO performance assessment.