Types of Advertising on YouTube: Description, Pros and Cons

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What is native advertising?
In-Content ads are placed in a piece of content, such as an article or video. This type of ad is popular among YouTube bloggers. For example, members of the channel "Lions on a Jeep" often add such ads to their releases. They shoot separate video sketches where they describe their preference for a certain product or service.



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Recommendations
Perhaps the first thing 1000 cell phone number list that comes to mind when it comes to content recommendations is the “Read Also” or “Currently Reading” widgets, which typically appear at the bottom or inside articles on certain pages and offer users a list of related articles or products.

What is native advertising?

Content recommendation widgets can help brands promote their own content or products in a natural way, and consumers respond to them more favorably than traditional ads.

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Recommended content can also be sponsored — for example, recommendations from influencers on social networks. There are several ways to implement this type of native advertising. For example, paid posts on a blogger's page marked "advertisement". It can also be a photo or video review in Stories/Reels with a brand mark. Or recommendations like "I've been looking for cool marketing courses for a long time and finally found them."

What is native advertising?

Branded content
The IAB describes this type of native advertising as “paid content from a brand that is published in the same format as a full editorial article on the publisher’s site.”

In reality, everything is simple here. Recommendation ads or in-content can also be branded content. However, not all of them will be. The peculiarity of “native” native is that it is created not by the customer, but by editors, SMM specialists or influencers. Such advertising will look like just another publication. Sometimes these can even be entire special projects and long-term collaborations.

Somewhat separately in the sphere of native advertising are extended lists and advertising in search results. Some experts still consider this type of ads to be contextual advertising, but some see signs of nativeness in it. After all, they correspond to the general appearance of the page and are adapted to the user's need, which he himself communicates to the system (enters a search query).

What is native advertising?

Read also : Competitor Analysis in Search Results: Step-by-Step Instructions and Helpful Tips


What is the advantage of native advertising?
attracts the attention of the target audience. Native advertising can be targeted at the desired audience and fully adapted. In fact, successful native advertising is relevant to the audience's request. You independently choose the desired offer, format, etc.
more effective. Research shows that native advertising has 5 to 10 times higher click-through rates.
optimizes business resources. To achieve success, for example, to increase sales, you do not need to spend a lot of money to reach a million-strong audience. One successful advertisement for your target audience can already bring results.


Principles of successful advertising
Segmentation of the target audience. It is better to divide the target audience into small groups and create a personalized offer for each of them;
Choosing a goal. Native advertising tells a story, but why? What is your goal? Brand awareness? Information about your mission, vision, customer focus, etc.? Motivates people to buy something from you? Always have an answer to this question.
Catchy content. The first thing a user notices is the visual and the title. Make sure that the photo or video is “pleasing to the eye” and not cluttered. A good title is your advantage. It should attract attention → arouse interest → create desire → give a call to action.
Link to your page. The best ads will not only tell about the product or service, but also direct the user to buy it. To make it easy for them to do so, add a tag or link to your page.
Adaptation to the platform. If it is a stock , then there should be a minimum of text, a maximum of goods or services. While an article on a blog or a message in Telegram, on the contrary, may contain a detailed description of the offer. Always take this into account.
Focus group testing: As with any other advertising, you can't be sure it will work until you test it.


For inspiration: examples of successful advertising from Ukrainian brands
Use of UGC content by Dnipro-M and TOM brands:

native advertising applications

Collaboration collectionThe Village and the Golden Age:

native advertising apply

Special projectVisa and Liga.net:

native advertising apply

Experimenteditor of the Platfor.ma resource with the support of the United States Agency for International Development (USAID) within the framework of the Energy Security Project (ESP) and the Young Energy grant initiative:

native advertising apply

Game, dedicated to Dmytruk Luchesk Half Marathon. Collaboration of the marathon organizers, the Vertigo blog and the Kabanosy brand.

native advertising apply