Why should you increase your investment in Digital Marketing?

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Investment in Digital Marketing
In recent months, we have all been and continue to be focused on the major problem of the pandemic that has affected all continents. We continue to be worried and some even panic. Companies are trying to adapt to this new reality. Some will emerge victorious, while others, unfortunately, will cease to exist or have already ceased to exist. In this article, we will share some ideas on the importance of investing in digital marketing at this time.

Let's change the focus
It is essential that we put aside the fear that can belarus number dataset us. Yes, the economic and social impacts of this pandemic are being felt heavily. Unfortunately, the difficulty lies in predicting the consequences of this pandemic. In any case, it is time to do something. Escape the panic that paralyzes, because whether we like it or not, we will not be able to do anything to change the outlook of the pandemic and the economy. On the other hand, we can change the outlook of our company. We can work to fill the space left empty by other companies. And to do this, we need to… work, innovate, seek new approaches?

Rest assured that this crisis will pass
As a society, we have been through many crises. Well, perhaps few have had this impact in such a short space of time. But the truth is that we have managed to get through the crises, with much sacrifice and devastating consequences. But we did get through them, and we are here today to tell the story, right?

Many companies have already been and continue to be affected, we cannot deny that many will have to make redundancies or carry out the famous layoffs, many will seek to cut costs, and in most cases the temptation will be to cut investment in marketing and communication, at a time when many should be developing new communication strategies and maintaining or even increasing their investments. And why?

There will be plenty of room to grow your digital presence
This is another certainty. As many companies are cutting their investments in digital marketing, there will be plenty of room to grow your digital presence. We are talking about:

Reduced competition on major social networks and search engines such as Facebook, Google Ads and Instagram, at a time when more and more people are online. This will translate into lower customer acquisition costs for your website and forms;
Reduction in publications in your area of ​​activity, which weakens your competitors' SEO and can help your company grow (if you maintain or strengthen your content production).
An additional note on SEO
As you may know, SEO involves integrated and continuous work over time. It involves regularly producing content that is captivating and useful to your target audience (not just your customers but also your potential and future customers). And it involves promoting it on the sites where your audience is and in the most assertive and effective way (if you need help producing content, talk to us).