Digital technologies and AI tools in DTEK's work

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What digital technologies do you use? Have you had time to test OpenAI ChatGPT or other trending tools? Do you plan to develop their use and how exactly?

DTEK has a separate jiangxi cell phone number list Innovations division responsible for finding startups that can be involved in modifying or strengthening the energy system. For example, how to develop a system that allows assessing the condition of occupied stations using drones, as well as monitoring them on an ongoing basis.

Regarding digital, we use ChatGPT and tools related to generating visual elements, writing text. We tested chatbots in communication with users to obtain general information and understand where to go.

As part of the preparation of the presentation for the Annual International Economic Forum Davos 2022, which was attended by the CEO of DTEK, we created visual communication, communication in social networks and digital space using artificial intelligence. We are gradually implementing it.

With the help of AI, you can optimize some tasks within the team, close it faster. But this is not a panacea. It should be used, but in individual cases or instances.

What trends, tendencies and innovations will emerge in the direction of digital communications?

The basis of the big transition and changes is artificial intelligence, which is developing intensively. This forms the background for unstable but necessary flexible changes. Artificial intelligence is the future, which changes and integrates in different professions, systems, and spheres. This needs to be understood.

The general trend will be set by global companies through the development of their core products. Therefore, I advise you to observe how they use these tools. At DTEK, we see ChatGPT as the basis for ourselves, but we also use many other popular AI tools that implement more technologically advanced solutions. For example,InVideo, which forms and generates its own AI.



The power of communications in the social mission of a brand
How does DTEK implement its social mission? What projects are in progress?

DTEK has long been implementing sustainable development strategies and goals. This is a priority integrated into the company's mission and Strategy 2030. In 2021the company took36th place among 220 energy companies in Europe, the USA and parts of the world in terms of international company indicatorsSustainalytics, which analyzes all of a company’s activities in the area of ​​sustainable development and ranks them according to rating.

In my opinion, any company cannot be successful in the long term if it does not implement these principles in its work. DTEK's new strategy is based on the ESG (environmental, social, governance) principles, which include the principle of business orientation, the desire to meet the current demands of society and socially responsible projects.

DTEK has launched several projects, including "Energy-efficient schools", "Community with its own hands", as well as some projects related to the preservation of biodiversity. An example is the "Lelechenki" project, within the framework of which power engineers install special supports so that storks fly in and form a separate nest, and continue to fly there from year to year.

Is it fair to say that being a social and empathetic brand is a trend today?

The trend does exist, but it should not be the only reason. Our goal is to help society develop social projects and meet the criteria recognized in the international arena.

DTEK has adopted 12 ESG goals and there is a separate project based on each of them. We also integrate them into the brand DNA.

Tell us about Academy DTEK and the modular program "Power of Communications". What kind of project is this and for whom? How does it fit into the overall brand strategy?

This is one of the internal projects, founded in 2010 and related to the fourth goal of the company - “Quality Education” of DTEK’s sustainable development.

The goal of Academy DTEK is to train our employees, develop leaders who will be able to close 80-90% of internal management vacancies. Since its creation, the academy has become a corporate university that can train everyone who joins it. The educational platform integrates many innovative approaches into communication programs. The Academy DTEK team develops various areas, in particular, the path to communications or the power of communications.

Recently, the international company Global CCU (Global Council of Corporate Universities) recognized DTEK Academy as the “Best Corporate University” in the “Durability” nomination.



What is the communicator of the future?
DTEK in 5 years - this is your view on the transformation of communications in the future?

DTEK is a company in the development of Ukraine, the energy system in particular. The key areas specified in the mission, values ​​and vision of the company were taken as a basis. We will gradually move towards the goals, and communications help in this.

The light crosses the dark. Interview with Bogdan Nazarenko DTEK