Industry-Specific Lead Generation

[shishir.seoexpert1]

When it comes to explaining what your product or service does in a way that breaks through the sea of sameness and motivates them to buy, few types of messages are as effective as the ones laced with problems.

Problem-based messages are ones where you cast out features, functions, and even benefits, and instead, lead with the customer’s enemy. The thing that’s causing them pain.

The beauty of this approach is if the enemy you gambling data turkey identify aligns with the problem your customer is looking to solve, they’ll lean in and want to learn more.

In Sell The Way You Buy, I talk about enemies that fall into four main categories:

Old, outdated processes and systems
Wasted time, money, and resources
Fear and risk
Lack of visibility
For example, in my training programs I teach a popular tactic called polarizing (or “love/hate”) approach to messaging that might sound something like:

Men love to dress well, but they hate to shop.
People love feedback, but they hate performance reviews.
Busy entrepreneurs love the idea of getting in shape but hate that they can never find time to exercise.