The search queries that show up in GMB are different from the

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If you build a brand people come back to, you’ll have far less to worry about. Brian Dean — How to Promote Your Content Like a Boss We finally did it! We got Brian Dean to speak at an SEO conference. If you don’t know him by now, you haven’t been searching hard enough. Brian is a master of content creation and marketing. It wasn’t always that way, though. Brian’s first blog never took off because he spent more time creating content than he did promoting it.


Once he realized just how important promotion was, he went all-in and ended up reaping the benefits. This year, he finally shared with us some of his Jedi-like promotion tactics. He shared multiple tips for each of these strategies, but here is a quick summary: Social sites hate it when you post links. Instead, tease the content with a “hook, lead, summary, link, call-to-action”. Ask journalists or bloggers if they’d be interested in reading your pieces, but do so before you publish it to take some pressure off.


Actually personalize your outreach by mentioning something on the contact’s site austria gambling data . Boost Facebook posts with ample engagement to audiences who have interacted with previous posts. Just implementing one of these tactics could change the way your content is received by the internet. Who knows what could happen if you implemented all of them? Joy Hawkins — Google My Business: Battling Bad Info & Safeguarding Your Search Strategy Not everyone does local SEO, but if you do (or if it ties into what you do at all) you’re going to want to buckle your seatbelt.


Joy showed us some of the insights she was able to pull from a large study she did with her team. They had noticed a major discrepancy in the data between Google My Business and Google Search Console, and wanted to get to the root of it. Joy shared some major findings: Google My Business “views” are a lot of different things (not just the traditional impressions we’re used to tracking). Mobile searches don’t show website icons in the local pack.


ones that are shown in Search Console. Explicit intent does not always mean higher intent than implicit intent If you work in local search, Joy wants to challenge you to move away from views and Search Console impressions. Instead, focus on the search data that GMB provides for keywords and on click data in Search Console. Michael King — Runtime: The 3-Ring Circus of Technical SEO In true Michael King style (with a ton of flare), he showed us just what’s possible at a virtual conference and blew our minds with technical SEO awesomeness.