Filter spam and personal traffic The next step we want to filter

hasan018542 · Post by **hasan018542** » Wed Jan 29, 2025 5:16 am

My name is Alex, and I'm the founder of Ratynski Digital. We are a local SEO consultancy for small and medium-size businesses. Today what I want to talk about is how to configure Google Analytics for local businesses. Now Google Analytics is a super powerful and efficient tool when used properly and when configured accurately. This tells us important information about our website, our visitors, what pages are performing well, perhaps even what search queries we're coming from, especially when it's connected with Google Search Console.

A lot of important information that can help us to make valuable business decisions middle east gambling data for our online marketing or SEO efforts. 1. Exclude bots and spiders Now there are five important steps we're going to talk about today for how we can configure our Google Analytics account the most efficiently. The first one is to exclude bots and spiders. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic.

Any of us that have really gotten super granular into our Google Analytics account, I'm sure we've actually seen some of those examples of very obvious bot traffic. So the way we can actually do this is Google actually makes a nice little tool within Google Analytics. You go to Admin > View > View Settings and there's a nice little box that says Bot Filtering. What this does is it pulls from the IAB, the Interactive Advertising Bureau and it actually makes sure that it pulls from the list of known spiders and bots and makes sure we're to filter against that.

2.spam traffic and personal traffic. Now the reason for this is inaccurate data is worthless data, right? If we don't have accurate information, we're really going to struggle to make accurate business decisions regarding our SEO efforts or our online marketing. I can't tell you how often I run into business owners who have wildly inaccurate numbers and they're trying to make decisions based off of it.