Why Sustainability Will Be a Key Focus in Digital Marketing

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It is mainly in the areas of news gathering , production and dissemination that AI is being introduced into newsrooms, particularly to automate tasks. Some newsrooms have integrated AI into their CMS to automatically tag content. Others use machine translation tools such as Grammarly or Deepl . Chequado and Full Fact use Machine Learning for automatic information verification. The detection of deep fakes, the creation of which is now within everyone's reach, is becoming essential.

Algorithms also help manage social networks gambling data saudi arabia to create and schedule publications, and Sky News recently used image recognition to identify celebrities arriving at the royal wedding ceremony.

But algorithms alone are not ready to replace journalists . They are most effective in collaboration with humans. Like RADAR , which creates local content in human-machine co-production (50,000 in the first 3 months), or the Guardian's ReporterMate , which offers different templates to accommodate data, then editorialized by humans. Tailor-made and quality content can also help support the new economic model of paywalls, and even the paywall itself can be optimized by AI, as the Wall Street Journal has done. JAMES serves as a digital “butler” for the Times of London and AI even helps detect emotions, a possibility exploited by the New York Times in the Feels project, which offers personalized advertising according to the user's sensitivity.