But that's just the first reason why tracking codes are so important

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Remarketing
I think the function in the remarketing campaign will be the most understandable for you, because tracking codes are most often identified with this role. If we upload any code – Facebook, Google, TikTok, Pinterest or LinkedIn – to our website, then every user who visits it (regardless of where they came from) will be identified by this code. And on this basis, we can later show ads to such a person.

The more advanced features we implement – ​​e.g. codes that will track when someone has sent a form and signed up for a newsletter, clicked a phone number on a service page or added a product to the cart in an online store – the more complex remarketing scenarios we can create.

Example :

We show people who have viewed or downloaded specific case studies from our site similar examples or encourage them to contact us. And we show only general ads to those who have just entered the site.
It looks similar in online stores:

We can remarket to people viewing specific products the same or similar things.
As you can see, collecting data and using it is a basic and standard function of tracking america rcs data codes and in order to use these benefits of remarketing, we need to have the codes on the website.

Why?

Because otherwise we can't access the data collected by our site before the moment we upload it. In short, every day without tracking codes is a day wasted.

Learn the rest.

2# Analytics
If you have tracking codes installed on your website, you can measure everything that happens on it. And I'm not just talking about analytical tools like Google Analytics (formerly Universal Analytics), which allows you to measure sales or user behavior, but also about specific results and reports generated by specific advertising systems.

Measuring and monitoring sales on Google, Facebook, LinkedIn, TikTok, or Pinterest also requires the proper preparation of tracking codes. Then we can not only see sales from each channel, but also compare ads, ad sets, and campaign results with each other.