Within all the aspects inherent to social networks

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The topic of metrics is one of the most important factors for brands because it allows them to understand the impact of their digital strategies.

With this in mind, the battle that has emerged from the study of these indicators has been the popular reach vs. impressions, which are, for many, the same thing.

For this reason, we have decided to create special content that can define both concepts, talk specifically about the characteristics and uses of each one and, of course, exemplify their importance within Digital Marketing strategies .

Would you like to learn more about the relationship and differences between reach vs impressions? Read until the end!

What is scope, for sure?
When we talk about reach within a social platform, such as Instagram , Facebook, Twitter or even LinkedIn, we are specifically referring to the number of users who have been effectively impacted by a post within the interface.

That is, every time you enter the feed of your favorite social network benin telegram screening and see content from your friends, from the brands you follow, or even from organizations that decide to run Ads campaigns, it is called reach.

However, it does not matter if the same user sees a post more than once, for the platform's metrics, it is only counted as one.

Generally, content published on a social network manages to generate more impressions in quantity than the total number of followers of the profile that uploads it.

For example, on Instagram this metric is often one of the bases of campaigns since it allows us to understand how many people were potentially impacted.

This app also has a section called "Explore" where users can find new creators and brands to follow, and where they also receive views that the profile does not necessarily know about before.

Something that is important to clarify is that reach has two types: organic and paid.

Organic reach
It refers to the impacts achieved by an account or profile without using Ads campaigns . That is, it is content that reaches the user through natural means, either by recommendation of the algorithm or through another user who suggests viewing the content.

Organic reach can be generated through two sources: viral reach gained through sharing and non-viral reach gained through channels without any human intervention.

Paid Scope
Paid reach is, of course, the other side of the coin in this story: it is a reach achieved through the use of advertising tools such as Facebook Ads or Instagram Ads, by running ad campaigns.