Improve your Social Media Marketing strategy

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Social media marketing strategy has become a fundamental aspect of corporate goals, as it is essential for brands to have a strong connection with their audiences in order to achieve positioning and sales. However, the latest 2016 State of Social Media Marketing Industry Report from Social Media Examiner informs us that brands are making certain mistakes in their social media marketing strategy; therefore, we recommend that you follow these tips:

Use measurement tools:
Even today, there are brands that do not measure their finland number dataset on social networks. Few marketers use the necessary tools to establish the ROI ( return on investment ) of their activities on social networks. For many, social networks are an unknown scenario, where they do not know how, when and why actions occur.

Facebook is still believed to be the place with the most traffic on social media:
In the past, many companies succeeded after making a post go viral on Facebook, where they were visited and accumulated a lot of traffic. However, today, the reach has been neutralized and many more strategies are needed than just making a post to achieve popularity on all social networks.

Social media marketing strategies are more complex and require more work:
Social media is constantly changing to adapt to the requirements and needs of society (more specifically, millennials), which is increasingly demanding and often gets bored quickly. Social media marketing strategies must move at that pace and must also be open to frequent change and innovation. Therefore, more time and effort must be devoted to analyzing and working on social media.

There are 3 social networks that dominate and paying on them is increasingly inevitable:
The most popular and desired social networks by brand managers are Facebook, Twitter and LinkedIn. The action plan of each of these 3 social networks is implicit in the implementation of corporate strategies. Likewise, the positioning of Instagram is growing more and more, and its imposition within social networks is not in the distant future. Thus, paying on each of these social networks is inevitable, whoever pays more will have a better positioning and will reach more people, this reality has become a necessity for survival and competitiveness.