What was this trend?

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“Ordinary Powder.” Have you ever heard of it? This is an exercise that will help you create better marketing campaigns or improve your sales team’s prospecting. What is ordinary powder and how can you use it to build an effective business communication strategy? See for yourself!
I don't know if you remember, but in the lovely, crazy 90s, there were commercials on TV every now and then, in which specific washing powders were compared to so-called regular powder. Proving, of course, that they were better than it. By the way, it's a shame that no one has fully used the potential of "branding" to create such a brand - regular powder. If I had such funds, I would definitely launch such a product on the market.

Ordinary powder – what’s it all about?


The idea was to compare ourselves to something that is a typical representative of a given category. And on that basis, determine that our product or service is better than it.

And this always reminds me of one of the most interesting scientific works on advertising, which I wanted to strongly recommend to you. You can even find it in Google when you type The Fundamental Templates of Quality Ads .

You will learn from it that in advertising, which is identified with something creative, greece rcs data there are patterns. You can apply them, learn them, and then recognize them. It is a work that I highly recommend you to familiarize yourself with.

One of the patterns that appears there is comparative advertising .

Comparative Advertising – How to Use It?
What is comparative advertising? It is a creative advertising scheme that works on recipients and helps not only increase its "rememberability", but also its effectiveness in terms of sales growth or other important metrics of this type. The only thing is that comparative advertising, especially on the Polish market, does not have a very good press. Without getting into any legal issues, it is simply not appropriate to do it.

This is where our regular powder comes in.

Where did the idea to use this technique come from? It stems from the fact that it would be difficult for us to run a campaign in which we would refer directly to the competitor. And we would show all the reasons why we are better than them.

What can we do about this?