How to get a clinic to cooperate?

[sumaiyakhatun26]

You ask about the availability of doctors, that for example he is already after work in the evening. I talked to one of our clients – a doctor, a very nice gynecologist-surgeon, who told me that he is able to devote up to 2 hours, even in the evening, to answer patients' questions for free. And it is not a problem for him, because for him it is an investment in himself, an investment in building his brand. If you meet such doctors on your way, you do not have to worry that they will keep this text for a long time. It is also an advantage for them that the given content will appear, they will be present there, they will be linked (doctor's profile or facility profile). So we rather try to make it always a win-win. Win for us, win for the person who authorizes this text.



Artur: How did you and do you acquire clinics for cooperation?

Marcin: There are always two approaches in marketplaces – the chicken or the egg? israel rcs data And we started in a completely different way than Znany Lekarz. Znany Lekarz, which is probably known to everyone, first built a database, basically downloaded a database of doctors, uploaded doctors in the form of profiles and allowed people to rate them. And thanks to that, it built quite a lot of purely content traffic in the form of opinions about doctors. In this way, it became the largest medium in Poland in this scope. Then it built a business model for itself. Medical facilities also appeared there, which are slightly less promoted. In fact, definitely less than specific doctors. In our case, this story began completely differently, because here it was decided that the portal would start when the first customers appeared. And there were not many of these customers at the beginning. Let's say 10, 20, 30 medical facilities and all new facilities appeared as acquired customers, i.e. in fact as payers. So it was not a model in which we first build traffic, like in Znany Lekarz, and then they came up with a business model, but acquiring paying customers.

Artur: What was the conversation like with the clinic you went to and said: "Hey, we have this platform, although there's no one there yet who could sign up for you, but hey, pay us here to appear on it"?