Reviews and recommendations are not just text

[sumaiyakhatun26]

Yes, there is always a danger of manipulation, so you need to ensure that reviews or opinions are always factual, true and credible .

I hope you are no longer wondering how customer reviews and recommendations can help your business.

So let’s get down to specifics – how can you use customer feedback in your everyday activities?

How to Use Customer Reviews in Your Company's Marketing? 4 Proven Ideas
Reviews or recommendations are a powerful marketing and advertising tool lebanon rcs data that you can use in both ongoing communications and paid campaigns.

Not only do they build trust or help increase sales, but they can also help you attract the attention of your audience and build a strong community around your brand.


How to use customer reviews? Use a review system on your website that allows customers to send photos and videos. This will increase the credibility of such reviews. After all, in the age of social media, we trust the faces of specific people more than online no-names.

Such recommendations will also provide more information about the product itself. What's more, they are more engaging than "written" opinions. The user will spend more time on the site, which will additionally affect the customer experience and add a few points to the positioning in search engines.

User Generated Content (UGC) is a great way to build a community around your brand. It's also great material for advertising creations - you'll spend much less time preparing them.

See how Huel uses reviews and UGC in its marketing:

1_How to use customer feedback to increase sales

Don't leave negative reviews unanswered
I know it can be tempting to show only the best side of your company or product. Boost the good reviews and hide or delete the bad ones.

It's understandable – after all, you care about your image.

But is it about giving yourself a pat on the back and building a flawless monument?

It's normal that some products will have great and bad ratings.

Such feedback is not only a chance to improve a product or service. By responding to such comments or reviews, you will show yourself as a brand that is open, listening, willing to discuss, empathetic, providing support - simply engaged.