When to use Multiple Text Optimization?

[sumaiyakhatun26]

MTO will definitely be useful for people who care primarily about saving time working on a campaign. Combining many headlines, texts and descriptions significantly shortens the time to prepare a campaign, because thanks to MTO you don't have to create several ads, just one.

This also impacts the time spent managing campaigns – MTO eliminates the need to manually refresh copy and disable ads with the poorest performance.

You’ve created a single ad with one text, one headline, and one description. Your audience nigeria rcs data can quickly tire of it and get bored with it, which will significantly negatively impact the results of your entire campaign. This scenario is even more likely to happen if you’re targeting a smaller audience —like a custom audience that visited your website.

This can also happen when you aggressively spend large budgets to reach your audience faster and achieve your goals.

By analyzing the campaign, you can catch the moment when the recipients clearly lost interest. This will be visible in the results, the level of return on advertising expenditure (ROAS), the average CPC cost will increase significantly while the CTR of the creation will decrease.

This is the time for you to intervene. All you need to do is manually make refresh changes and create new variants.