Domain Authority: What It Is and How It Can Increase Your Traffic

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Domain Authority is one of the many aspects that must be taken into account when doing SEO, since this score will determine how good your site is and whether it is worth positioning it in the first places of search engines.

There are a number of actions that must be carried out in order for Moz (the creator of Domain Authority) to consider that you have authority or, in other words, a good Pagerank, according to Google.

In order to explain where domain authority direct mail mortgage marketing comes from, we find it necessary to explain what Pagerank was , since that is where everything we now know as Domain Authority comes from .

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Google Pagerank
Surely if you have been trying to position yourself in search engines for some time, Google Pagerank was one of the reasons why you couldn't sleep peacefully, because it was very difficult to get the score required to obtain the first places.

Before Moz suggested domain authority existed, Google's PageRank was the indicator of whether your site could rank at the top. The score ranged from 0 to 10, with 10 being the maximum value.

Google values ​​the quantity and quality of links coming to your website and, obviously, the more links, the more opportunity to rank.

The last update was in 2013 and since then, many websites do not take Google's PR as a reference .

Now it is just a simple indicator and Moz's Domain Authority is the one who took the helm regarding the authority of websites.

What is Domain Authority?
Since Google stopped updating PR, Moz developed parameters for websites to guide their actions and position them well.

Basically, it works the same way as Google's Pagerank, except that Moz gives a score from 0 to 100, the latter being the highest reference for a website with positioning.

The DA also serves as a reference to know the level of popularity of a website , so it is influenced by the number of visits and links that are directed to a website.

[Tweet “DA also serves as a reference to determine the level of popularity of a website”]

That is why websites now have the main objective of creating eye-catching content that is always aimed at a specific audience.

This, along with other actions, comes together to build an excellent domain authority and ultimately gain the exposure that everyone wants on the Internet.

What is Page Authority?
It has the same principles that are used to determine Domain Authority, except that Page Authority refers to the authority that a particular page has.

[Tweet “Loading speed is key to acquiring good domain authority”]

Now, there are some elements that will help determine if you have a good domain authority, or rather, if they are contributors to increasing Moz ranking. These can be:

The content of the page is useful, entertaining, or presents clear information to readers. Page authority can help you recognize how influential they are with a blog.
The URL of the page has the right keywords, which are well chosen and distributed throughout the text or content.
Page speed is good.
The links on the page lead to more useful content and quality information for users.
The site is simple and intuitive to navigate and also has all the characteristics of a well-optimized site.