Keys to the Future of E-Commerce

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Customer Experience
The user's experience with a purchase is crucial to gaining new customers. Comments and opinions play a fundamental and increasingly important role in the growth of a business.

According to numbers released by The Chat Shop, 56% of shoppers surveyed said they are less likely to purchase online if they can't pick up the product in-store .

[Tweet “9 out of 10 customers look for personalized attention”]

On the other hand, 62% of shoppers surveyed said they are more likely to shop online if they are able to return an item in-store .

Meanwhile, 9 out of 10 consumers expect hotel email list to maintain contact through various channels, seeking personalized attention from the company. Live chat is one of the most effective resources in this regard.

In this sense, it is necessary that you focus all your strategies on understanding your client's needs. Basically, it is about appreciating what your audience needs, and giving them effective solutions through your product or service .

By taking the time to conduct user experience surveys and putting yourself in their shoes, you can have clearer, more objective ideas about what you can drive with your content and brand.

The future of e-commerce is extremely broad, there is room for everyone to create new and better structures within their companies to achieve and strengthen strategies with digital marketing.

Content as a Promoter of Electronic Commerce
For every marketer and entrepreneur, content is one of the fundamental pieces for creating successful strategies in the digital environment.

The trend is towards developing more personalized and, of course, more useful content that easily addresses the concerns or problems that the user may experience on the web.

For example, Hubspot indicates that e-commerce businesses that prioritize blogging are 13% likely to generate a positive ROI .

[Tweet “E-commerce businesses that prioritize blogging have a 13% chance of generating a positive ROI”]

So this is one of the main reasons why the Future of E-Commerce focuses on quality, versatile content that focuses on offering important answers to users on various topics of interest.