How to Avoid Google Penalties?

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Contents
1 #1 Why can they penalize you?
2 #2 Can you include guest posts?
3 #3 How to Avoid Google Penalties?
When Google implements changes and updates, it creates a big headache for many people. You must adapt your business and your strategy to the modifications to avoid Google penalties . It is normal to panic and the fact that these changes are so frequent implies the need to always be aware of what is happening.

It can be understood that these updates, beyond las vegas email list the shift in your strategy, are a benefit for those who want to position themselves through original and creative content, without having to resort to non-recommended resources. With this infographic prepared by QuickSprout , you can take note of the reasons why you may be penalized and it also invites you to learn some ways to avoid falling into the sanction.

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#1 Why can you be penalized?
There are several reasons why Google will not hesitate to penalize you. Firstly, the fact that you have a large number of links on your site that do not correspond and are used only to obtain better positioning in the page ranking. In turn, the existence of hidden text or hidden links is also penalized. This strategy based on including keywords in the same color as the website to achieve positioning in Google and deceive the user is grounds for sanction, for concealment or cloaking.

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The use of unauthorized automated programs for presentation sites with the aim of manipulating the ranking will be penalized . The use of keywords that have nothing to do with the website that uses them is also a reason for sanction, being another clear sign of attempted manipulation. Finally, the presence of duplicate content is highlighted as a reason for penalty.

#2 Can you include guest posts?
Of course, but you should not abuse this resource . It is a very accessible way to build authority links, very effective and easy to carry out. However, abusing this strategy can result in sanctions.

First of all, the number of guest links should represent at least 20% of your profile . Also, having too many links from the same source can get you a penalty. It is important, when posting a guest post, to post contextual links.