Instagram is undoubtedly one of the most important social networks in the world and promises to surpass its competitors in the coming years.
Each new feature launched (and there are many) positions it as the social network of the future, and it is now impossible not to be present in it and take advantage of the opportunities it offers.
Speaking of new features and functionality, nothing changed the bahamas email list 88272 contact leads history of Instagram as much as the addition of Stories . The feature arrived in 2016 and was responsible for practically the extinction of Snapchat — after all, does anyone still remember it?
And there's more: Instagram Stories already has more than 300 million active users , and if its past growth is any indication of the future, it promises to grow even more: in the period from October 2016 to October 2017, the app tripled in size.
There are many people taking advantage of this feature, but how can you engage those users? How can you turn them into business opportunities? Or better yet, how can you sell through it?
We're going to tell you all that and much more with our 21 tips to leverage Instagram Stories:
1. Never forget the CTA
If you've come here to understand how to convert your Stories viewers into blog visitors, this is the first step.
Always use calls to action ! It doesn't matter if your account is already eligible to put links in stories or not. You need to leave a clear direction for your followers: guide them to the best path.
If your post is from a blogpost you've made and is linked in Stories itself, at the bottom edge write, for example: "Swipe up and access our blogpost." This call to action is essential to encourage the user to take the next step in your funnel.
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2. Do lives
Does your strategy not yet include live videos? Then you probably don't know that they are one of the main trends for this year.
They are a great opportunity to show the backstage of your company and also to humanize your brand. Think of them as a way to make your content even more organic, since there are no edits.
Plus, Instagram Lives are even more advantageous, as they appear highlighted on your followers' accounts and they still receive notifications when you're live.