Location and planning

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2. Patience
In relation to the previous point, another difference between mobile customers and traditional customers is that the former will not compare more than 2 or 3 pages before making a purchase, an order or a subscription. The time of use is shorter and usually takes up free time.

If the mobile customer comes to you while riding the bus or having a coffee, you must adapt your inbound marketing strategy so that they get what they are looking for in that short period of time.

Goodbye complex web architecture strategies! If you make the mobile customer go through two or more pages before finding what they were looking for, they will surely abandon you halfway through the process. The traditional desktop customer , however, is more open to acquiring knowledge during the process and enriching themselves with alternative and complementary materials to the user or purchasing experience.



We have also seen this section before, but medical practice email list when the client goes to the Internet from the mobile phone, he is usually on the street, on the way somewhere or outside his home. And the fact is that the mobile client can be mobile 24 hours a day , even in moments of insomnia.

This is why they tend to approach companies for convenience rather than maximizing quality. Obviously they will look for the best, but they will add the tag “close”. Continuing with the examples from the first point, they will look for the best restaurant in the neighborhood, the nearest movie theater listings, or any quick shopping that they can reach on foot.

[Tweet “The mobile customer is more intimate, less excellence-oriented and more impulsive”]

Within the differences between mobile customers and traditional customers, the latter is much more forward-thinking and demands higher quality in their purchasing process.

Sitting at your desk with a cup of coffee in hand, you will be ready to find the best offer or bargain at restaurants in the city or even nearby towns, the cinema with the best complementary offer for the weekend, and the best place to do your pending shopping.

[Tweet “The traditional customer is usually more planned and looks for the best before deciding”]

You see the nuances, right? Well, all these peculiarities are reflected in the web analytics of your company, blog or project. And based on this information, you can make business decisions that optimize your inbound marketing and bring conversions closer to the hands of your potential mobile customers.

What about voice searches? They are still in the testing phase and have a lot of room for improvement, but soon you will have to start integrating them thoroughly into your inbound marketing strategy to understand how to search via mobile and forget about archaic keywords once and for all. Naturalness, above all, naturalness.

If you have endured the whole article, you deserve a reward, so I am leaving you with a free guide that compares the buying and selling cycles from the dual customer/company perspective. Enjoy!