So don't be afraid to choose what to call it

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And even more

popup templates

One of the great things about Popups is their flexibility. Builders like Hello Bar allow you to use pre-made templates that can be used for specific use cases, but you can also use them to add custom code for other purposes. There are many use cases for Popups, and most of them can significantly improve your site’s conversion rates.

Is this a "pop-up" or a "pop-up window"?

Okay, so is it a “Popup,” a “pop-up,” or direct mail marketing for personal injury email list something else? Well, we get that question all the time. And the answer is… it’s both. There’s no hard and fast rule that says you have to call it a Popup or a pop-up. The name is flexible. And that seems very appropriate because one of the great things about Popups is that they’re flexible. So if Popups are flexible, having the flexibility to call them a Popup or a pop-up or a Pop-up or a popup is great, too.

But don't take our word for it. There are people called technical writers, and technical writers are paid well to be very specific in technical maps, instructions, etc. And part of that job is to be very specific and precise in what to call certain things. The terms Popup, pop-up, and other derivatives are used interchangeably in technical documentation.


What are the different popup formats?
When people say "pop-ups," they often mean windows or mini-pages that sit on top of content and block that content. However, there are many different pop-up formats, and even within those formats, there are nuances.

what is a popup - types of popups

Hello Bar

A Hello Bar is a floating top bar that sits at the top of a website and does not obscure the content of the web page. This bar was popularized by the Hello Bar Company, the creator of the Hello Bar. Over time, other companies have copied this block, with some even calling them Hello Bars. The Hello Bar block is typically a thin top bar that may include a short text and a link. These top bars can be set to be permanently on the site or “float” on the site. These top bars can often be set to scroll as the website visitor scrolls down the page, or they can be “sticky” to the top of the site.

Benefits of Hello Bar Top Bar Pop Up: Hello Bar top bar pop ups are effective and yet very polite to the user experience. They are flexible and great for directing the user's attention to a specific web page or offering an ad or coupon. These bars are highly visible and therefore also lead to high click-through rates and conversions.

Cons of Hello Bar Top Bar Pop Up: While the engagement rates of a top bar popup are high, they are not as high as a modal Popup that sits on top of the page. These bars also tend to have less white space, so they offer a little less flexibility in what you can include.

Popup modal window

One of the most popular popups is the Popup Modal. A Popup Modal usually sits on top of a web page. This means that you will usually have to click the Popup's close button or click outside the Popup to close it. These Popups attract a lot of attention because they are the easiest to see and the hardest to ignore.

Pros of Pop-up Modals: Pop-up overlays typically attract the most attention from website visitors. These pop-up modals are usually hard to ignore, so engagement and click-through rates can be very high. These pop-up modals also have more space, so you can include more content in them than in some other formats.

Popup modals are also very flexible in how they are presented. They can be presented on page load, on scroll, at specific time intervals after page load, and on exit. This way, you can determine when you want to grab the visitor's attention.

Cons of Modal Popups: Modal popups can be distracting to users if not implemented correctly. So it's important to make sure you clearly and easily give the user the option to easily close the modal popup on both mobile and desktop.

Also, some websites add Popup Modal along with a bunch of other Popup blocks. This can make your page cluttered, irritate the visitor and discourage visitors from visiting again. Therefore, we recommend displaying only one Popup window at a time and always considering the user experience of your website visitor.

Slider Popup

A slider popup is a small block that usually slides out from the corner or side of a web page. These sliders grab the user's attention and are easy to open and close. These slider popups can often be configured to allow the website visitor to slide the block in or out of the page. And the slider action can stimulate good awareness and attention.

Advantages of Popup Slider: Popup slider is polite to user experience and can be pushed and pulled so that the website visitor can push it but come back to it later. These blocks still have strong visibility so they are great for a variety of purposes.

Cons of a Popup Slider: A popup slider is quite flexible in size, so it can still hold quite a bit of content, but not as much as a modal popup.