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Call tracking
Analyzes the source of conversations and tracks the path the client took. To do this, a code is installed on the site that redirects the call to a virtual service. There, the client's personal data is determined, where he came from to the resource, what pages he visited. Call tracking helps to understand which advertisement directed the user and which marketing tool was more effective.



Checklist: How to Achieve Your Goals in Negotiations with Clients
Selecting Internet Marketing Tools
If you want to advertise your business on outlook email list the Internet, we recommend using several Internet marketing tools at once. You just need to know what and with what you can combine, and not connect everything in a row. Otherwise, you will only lose money and achieve nothing.

First, you need to determine the main goal of the company, for example, for the current year.

Keeping this goal in mind, launch different PR campaigns together: social networks and content marketing, SEO promotion paired with contextual PR, and launch a banner campaign together with a landing page. At first, promote using free tools. If everything goes well, connect paid options as well.

Use the same idea for each Internet marketing tool. For example, you want to hold a sale of winter goods in the summer. This means that your advertising campaigns should include announcements about this promotion. Use banners on the topic of discounts on winter goods. Post articles on the website about the quality of goods for frosty days: reviews from the company itself and from happy customers. Don't forget to post on social networks, linking them to your sale. Just don't post in a continuous feed, but alternate with materials on other topics. If one method doesn't work, another one will. And if all the tools are well chosen and give excellent results, then your brand will start to be recognized, new customers will appear, and sales will increase.