Using special characters

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By and large, there are few ways to stand out with a snippet. This option is not the most straightforward, although it is worth considering.


You can insert special characters in the description and title, on pages. However, you need to know the limit, otherwise you will scare away users.

Using bread crumbs

As mentioned earlier, this term refers to a school principals email list special navigation element. It is a kind of route through the site that leads from its main section to the page from the search results.

The name of this element refers to the old German fairy tale "Hansel and Gretel". According to its plot, children tried to get out of the forest, leaving behind bread crumbs, which were later pecked by birds.

All parts of this site navigation pattern, except for the last one, are usually internal hyperlinks.

For Google, the most common method of creating this element is the use of micro-markup (semantic). Yandex generates breadcrumbs automatically. In doing so, it is based on the hierarchy that the site itself uses.

Important! After creating this element or other micro-markup, check everything using the validator:



Creating a quality favicon

This is (let us recall) the main visible element that is inserted into any snippets for all Yandex-ranked queries. If it is beautiful and interesting, the user will remember it and, perhaps, choose your site when viewing search results.

Important! In any case, you should place favicon.ico on the site.

Indication of the publication date


Setting up quick links

We are talking about links to popular pages of the site. They can also be placed in the description.