Beyond the usual metrics: “Scroll to Bottom” tracking

[shaownhasan]

One of the metrics adopted by Lunametrics.com is Scroll tracking , which specifically responds to the needs expressed at the beginning in points 2 and 3.

The value of this metric goes much deeper than the usual Time on Page .

If you think about it, none of the Google Analytics metrics can give you a how to use the rcs database for direct marketing clear answer. Let’s look at the main difference:

The bounce rate tells you that this is the only page visited before leaving your site.

Time on page tells you how much time users spent on a given page. In reality, maybe your users were browsing Facebook or preparing a plate of pasta and left their PC open (yes, it's possible!).

None of these metrics tell you that users have taken action on your content, i.e. used their mouse to read more. Scroll tracking can be set to a percentage: find out if people have read 25%, 50%, 75% or 100% of your article and get a nice report in Google Analytics.

I won't go into technical details on how to do it: you can find all the details in the LucaMetrics article cited above.

To understand the importance of scroll tracking, you must not forget that the impressions generated and visible on Google Analytics are not always real people: do not make the mistake of attributing brand visibility to content marketing . Content should not serve to generate visibility, or rather not only. I talked about it at length in this article (in English).