They attract attention with populist speeches, an unmistakable hand position or even a new hairstyle. Leaders all over the world convince masses of themselves and their policies. But their peculiarities do not determine their real persuasiveness. What is convincing is not necessarily the content. What makes Trump, Johnson and Co so credible to their electorate?
I dare to look between the lines, because hong kong rcs data their effectiveness is not only due to the sometimes simple messages, but to the unperturbedness with which the bellwether seems to let all the hustle and bustle surrounding him and his politics bounce off him. It is the self-confident grin of a German Chancellor with which she answers a leading question. It is the cool reaction of a Prime Minister to an earthquake during a press conference. It is the carefreeness of a President who does not let himself be disturbed despite being confronted with impeachment proceedings. This protective cloak is called composure. Effortless and natural, because they sewed it themselves.
Examples can be found not only in the Reichstag or the White House. Switzerland has also found a model par excellence in Alain Berset. Contradictory studies on the effectiveness of masks left many perplexed. But not Berset. Undeterred by other voices, he constantly relativized the wearing of masks. He did this with such sovereign composure that his assessment was hardly questioned. And with success: as of today, just ten percent of passengers on public transport wear a mask.