There is little value in optimizing

[israt9623525]

Navigation Intent With navigational intent, the visitor is looking for a specific website, page, or brand. They already know what they are looking for and just use the search engine as a navigation tool. The best results are usually the exact page, followed by related pages on the same topic or from the same website. Examples of navigational keywords include company names, such as Quadrant2Design Action words, such as "Login" Exact article titles (such as "Benefits of working in the UK events industry") Optimization of these keywords centers around proper on-page optimization, such as in the title The tags contain brand keywords.


Content marketers often don’t focus too linkedin database much on navigational keywords because visitors have already decided where they want to go and are just looking for a way to get there. Search example: “Facebook login” Why is keyword intent so important? Keyword intent is important because it tells your visitors what they expect to see. your website’s e-commerce pages for informational keywords. Visitors don't want to buy right away, so search engines are less likely to list these pages as informational keywords. If a visitor somehow ends up on your e-commerce page while conducting an information search, this can adversely affect their user experience and, therefore, create a negative perception of your brand.