The fall of Baselworld is a lesson for the event industry. It should primarily work on not making itself redundant. Corona is undoubtedly a turning point, but major developments such as globalization and digitalization are continuing. This is changing people's rhythms; whether annual cycles still make sense at all needs to be reconsidered. model of renting out space may take a back seat.
What is becoming more important is the iran rcs data social aspect of a trade fair, the side events, the surroundings. People no longer have to go to a trade fair, you can order and get information without having been there. Everything is available online. So if customers no longer have to come, the trade fair organizers should invest their energy in getting people to want to come .
Feeling good, inspiration, contemplation, reflection, broadening horizons, personal development, space for encounters, time for people: these are values that will become relevant for trade fairs in the future. And we should also allow for the radical question: how could a trade fair function without halls? That would be an exciting starting point for reinventing oneself.