Late in the evening of August 13, 2016, Rod employee Stefan Erdin and photographer Bruno Augsburger produced a garbage image (see below). The dancers from the Street Parade had moved on to the city's clubs and left their garbage behind. A lot of garbage. As much garbage as the SBB disposes of in the whole of Switzerland in a single day. And that's exactly what we, as the SBB's advertising agency at the time, tried to illustrate visually. We did this at Stadelhofen station in Zurich and staged the image with the garbage that was left lying there.
So much for the origin of a picture portugal rcs data that "20 Minutes" published three years ago as proof of the SBB's efficiency in the area of waste disposal, and which subsequently disappeared again. The picture had served its informational purpose.
Now the picture is back. And, in contrast to its first use, it is causing a tsunami. It has been circulating on social media for several days, shared thousands of times, and is intended as evidence of the bigotry of climate protesters. With a malicious comment, it is intended to testify to what was left of the passionate demand for an intact world at the last climate demonstration. Garbage.