How long should the meta description be?

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There have been repeated rumors about the appropriate length, such as that Google shortened the meta description in 2018. But that is not the case. However, the length of the text in the snippets changes at regular intervals.

It is recommended that the meta description does not exceed a total length of 150 to a maximum of 160 characters including spaces. The search engines consider the length of the description based on the width and height in pixels. Line breaks also have a certain influence.

In contrast to the display on the laptop, the display on usa gambling data the smartphone is 40 characters shorter in the snippet. This means that the crucial information and key terms in the meta description should be placed in the first 110 characters so that they are also displayed on the smartphone.



Support in writing the meta description can be very helpful
It is not particularly easy to create an accurate meta description, so it can be a huge challenge for those who are less experienced. In this case, it can't hurt at all and is definitely recommended to get professional help when writing the text.

Here you definitely benefit from the fact that these professional copywriters are always informed about all changes and are also well aware of the latest search engine requirements . This means that meta descriptions for all subpages can be created quickly.