Now what? Well, you need to show Google your results to make their users happy.
Does Google Really Use Time on Site? Yes!
Time on site is the amount of time a Google searcher spends on your website after clicking on your result.
Obviously, the longer someone spends on your page, the morocco mobile database better. This tells Google, "Man, people like this result. Let's bump it up a few spots."
If someone leaves your site after 2 seconds, that tells Google: “This result is terrible! Let’s move it down a few spots.”
It’s therefore logical that RankBrain would measure dwell time — and shuffle the results based on this signal.
In fact, a Google employee recently stated that Google used to rely 100% on off-page signals specifically backlinks. While Google still uses backlinks, the employee noted:
Google machine learning
The data backs this up. When we analyzed a large number of Google search results, we found a correlation between high rankings and low bounce rates:
High rankings and bounce rate
How to reduce bounce rate and increase time on site
Now it’s time for me to share some simple strategies you can use to increase time on site.
Put your content in a prominent place
When someone clicks on your website from Google, they want their question to be answered immediately.