Work with analytics and other internal teams to establish processes and expectations for adding and removing tags.
Set requirements and expectations around page speed early in the development process.
Fixing any site speed and usability issues will now set you up for better ranking changes caused by Core Web Vitals.
To ensure crawlers can read, index, and serve their site content to searchers, many SEOs rely on structured data to organize everything — and they should. But experts agree that when implementing structured data, make sure you’re using it to achieve a specific goal, not just because you can.
“Some structured data has a significant impact on search results, or how Google processes and understands a website, while other structured data will be completely irrelevant to any given website or have no measurable impact,” Dr. Pitt said. “We need to use structured data with clear intent and purpose in order to see results.”
Lily Ray agreed, pointing to the debate within the industry uae mobile database on the topic of patterns:
“There are a variety of opinions on this topic in the SEO community, with some SEOs wanting to ‘tag everything’ and others arguing that if schema doesn’t produce rich results then it’s not important. Personally, I like to apply structured data even if the schema doesn’t produce rich results if I believe it can provide search engines with more context about entities contained on our client’s website. For example, I think adding schema properties related to your brand and authors is a great way to help solidify that information in Google’s Knowledge Graph.