Democratizing social listening data

[shaownhasan]

Jeni's Splendid Ice Cream twitter post that reads, To those of you trying to order Strawberry Pretzel Pie online, we are so sorry. This sucks. The flavor is NOT sold out. Our website issues have lasted lawyer data longer than expected, but we are working on it and will let you know via email and social media when we’re back up and running.
In both scenarios, the resulting qualitative and quantitative social data can also help your business reflect on the situation, assess the impact and apply learnings in the future.

Sprout Social’s Analytics give businesses the power to harness real-time and retrospective social business intelligence with ease.

In our Analytics Reports home, Sprout users can access social media performance across channels, from a network-level perspective all the way down to individual post performance. The intuitive interface makes it easy to navigate to the key performance indicators (KPIs) and metrics that matter most to your business.


Sprout eliminates time-consuming tasks from the reporting process, so you can digest, apply and share data faster. No scrubbing data, manual calculations, clunky spreadsheets or busy dashboards necessary. In minutes, Sprout users can customize, annotate, export and share presentation-ready reports among stakeholders.


As more businesses embrace social data as a business intelligence source, social professionals must be trusted and empowered to share their insights. But moving forward, extracting value from social should be something anyone across a business can do. To truly make social a part of business transformation, brands must democratize social data.