Whereby marketing is obliged to provide

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Coordination of lead quality criteria and approval of the "ideal client" profile. This process can be formalized using regulations that describe clear parameters of a qualified lead: client budget, level of interest in the product, position of the contact person, role in the purchase decision-making process, etc. It is important not only to define the criteria of a qualified lead, but also to implement a system for transferring leads from marketing to sales based on these criteria. This approach allows you to objectively assess the role of each department in sales, reduce the risk of wasting time on processing "cold" leads and, as a result, increase conversion rates from leads to sales.

Building a system of mutual responsibility between sales jordan mobile database and marketing for results,a certain number of quality leads per month, and the sales department guarantees prt ompprocessing of transferred leads (for example, within 24 hours). With this approach, each party understands its responsibilities and can evaluate the work of the other party.

A transparent reporting system that provides unified reporting tools and templates. This approach is extremely difficult to implement without the introduction of a CRM system accessible to both departments. To maintain a common information field, regular offline or online meetings are held to exchange reports, where marketing provides information on leads, and sales - on the status of their processing.

Integration of departments within the framework of training, joint trainings and advanced training programs. Such events can be aimed at both acquiring common new skills by employees of both departments and cross-training, which involves training employees of the marketing department in sales principles and vice versa. Another format of cross-training is joint case analysis by teams of both departments, including successful deals and missed opportunities. Case analysis should be carried out in compliance with certain rules that exclude criticism, evaluative judgments in relation to colleagues, assuming an exclusively constructive format of discussion. Only such an approach can strengthen mutual understanding and improve communication between departments.