ation widgets. Alternately, brands

[robiulhasan]

can use merchandizing techniques to group complimentary products together.


Above, Fashion Nova uses merchandizing to create custom "shop the look" product recommendation widgets.

What is the difference between upselling and cross-selling?
While similar, upselling and cross-selling refer to two distinct tactics.

Upselling aims to replace the item being purchased with an item that is more beneficial for the business to sell (typically this means higher profits, but could also be items that need to rotated out or are about to e cell phone database xpire).

In contrast, cross-selling refers to a strategy of adding on additional products that compliment the one being purchased.

These strategies can be combined into specific tactics, such as bundling. In one sense, it is an upsale because the customer is no longer purchasing the original item being considered. In another sense, it is a cross-sale because the bundle is combining multiple, complimentary products.


Above, Home Depot offers both a protection plan as well as instillation services as possible add-ons. This is an example of a cross-sale, because the items are in addition to the original item.

Upsale and cross-sale examples